The Print Advantage: Fueling Demand and Lead Generation
December 02, 2024
In marketing, terms like "demand generation" and "lead generation" are often used interchangeably, but they represent distinct strategies with different goals. Both are critical to business growth, but understanding the nuances between the two can help you tailor your marketing efforts for maximum impact. Let’s break down the difference between demand generation and lead generation and how print marketing can play a pivotal role in both strategies.
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Rack Cards: A Powerful Marketing Tool for Your Business
November 29, 2024
Few tools are as simple and impactful as rack cards.
These compact, visually engaging pieces are designed to grab attention and convey essential information. Whether you’re promoting a business, an event, or a specific service, rack cards are a powerful way to reach potential customers and leave a lasting impression.
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Tailored Marketing Made Easy with Variable Data Printing
November 25, 2024
The era of generic advertisements is long gone. Instead, consumers want to feel valued, recognized, and understood by the brands they engage with. So, what’s the secret to creating marketing content that resonates on an individual level? Variable Data Printing (VDP).
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5 Creative Direct Mail Postcard Ideas for Restaurants and Retailers
November 22, 2024
In a world of fierce competition, restaurants and retailers need creative ways to capture the attention of their customers. Direct mail postcards offer a practical and personal approach to engaging your audience and driving traffic to your business.
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Boost Your Small Business Growth with a Winning Brand Strategy
November 18, 2024
Building a strong brand is essential for small businesses looking to stand out, grow, and succeed. Your brand is more than just a logo or a catchy slogan—it’s your customers' perception and emotional connection with your business. Developing a well-thought-out brand strategy can create a lasting impression, build trust, and ultimately boost your business growth.
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Combining Traditional and Digital Marketing for Print Success
November 15, 2024
In marketing, the most successful campaigns effectively blend traditional and digital strategies.
Consumers now expect seamless interactions with brands, both online and offline. By harnessing the strengths of both approaches, businesses can deliver consistent messaging and engage their audience across multiple platforms. This blog will explore how combining print with digital elements can help you maximize your marketing efforts and reach more customers.
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Print Marketing for Realtors: A Classic Strategy with Modern Appeal
November 11, 2024
In an industry where trust, relationships, and local expertise are paramount, print marketing remains a cornerstone for successful realtors.
While many marketing trends come and go, print has stood the test of time, offering a tangible, personal way to connect with clients. From eye-catching brochures to direct mail campaigns, print materials offer realtors a powerful means of showcasing their brand, building credibility, and staying in mind with potential buyers and sellers.
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Strategic Print Marketing: Using Buyer Psychology and Product Placement to Drive Sales
November 08, 2024
Print marketing is a powerful tool for increasing revenue, boosting brand visibility, and attracting new customers.
By understanding customer psychology and using intentional product placement, you can make print marketing a key part of your growth strategy. In this blog, we’ll explore how print marketing can work for your business and help you achieve your sales goals.
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Maximizing Event Marketing with Direct Mail
November 04, 2024
Standing out in a crowded event marketing landscape requires creativity and innovation.
While digital channels dominate the marketing scene, integrating direct mail into your event marketing strategy can provide a tactile, personalized touch that grabs attention. By using early bird discounts, NFC technology, and multisensory direct mail features, you can maximize event engagement and create lasting impressions on your audience.
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3 Marketing Strategies to Boost Your Brick-and-Mortar Business
November 01, 2024
Local marketing is crucial in helping brick-and-mortar businesses stand out and attract new customers. By focusing on key strategies such as signage, community involvement, and partnerships with other companies, you can significantly increase your visibility and establish a stronger presence in your local market. Here are three ways to boost your business visibility and drive foot traffic.
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Early Holiday Sales Tips to Help Small Businesses Thrive
October 28, 2024
The holiday season may feel like months away, but savvy retailers know the value of starting early. Trends are evolving, and businesses that plan ahead are far more likely to succeed. For example, Halloween sales are moving earlier every year. In fact, since 2019, peak sales have moved from late September to mid-August, with major retailers like Home Depot and Lowe’s leading the way by releasing items as early as April.
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The Tactile Advantage: Why Catalogs Are More Powerful Than Ever
October 25, 2024
For brands looking to stand out in today’s digital landscape, catalogs offer a unique and effective way to engage consumers.
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Using Data to Drive Direct Mail
October 21, 2024
Direct mail is a great way to connect with current and potential customers. But when you invest so much of your budget into a campaign, you want to ensure it’s being run right. So, how do you avoid common direct mail mistakes? Read some common mistakes and how to avoid them.
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Why Fall is the Perfect Time to Send Out Direct Mail Campaigns
October 21, 2024
As the crisp fall air settles in, many businesses are gearing up for the year's busiest shopping season. With holidays like Thanksgiving and shopping events like Black Friday on the horizon, this is an opportune moment for companies to engage with customers.
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Using Storytelling and Color Psychology to Create Impactful Flyers
October 18, 2024
Flyers are a powerful and timeless tool.
Whether you're promoting a business, event, or community cause, flyers allow you to engage your audience directly. If you want to stand out from the crowd, it’s essential to blend creative storytelling with the right use of color to evoke emotion and create a lasting impact.
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3 Strategies to Make Your B2B Marketing Stand Out
October 11, 2024
Every B2B business wants to stand out, but capturing attention and creating lasting impressions can be challenging. Your marketing needs to do more than exist—it must engage, inform, and motivate action. Combining creative hooks, valuable insights, and powerful calls to action (CTAs) is essential to achieve this. Here's how you can elevate your B2B marketing to make a real impact.
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3 Proven Print Marketing Strategies to Enhance Customer Loyalty
October 07, 2024
Building and maintaining customer loyalty is more important than ever. Loyal customers are more likely to make repeat purchases and advocate for your brand, helping spread the word about your business. Strategic print marketing is one of the most effective ways to foster this loyalty. Here are three proven strategies that can help you enhance customer loyalty and keep your business top of mind.
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Creating Eye-Catching Flyers for Your Small Business
October 04, 2024
Every chance to stand out and make an impact can significantly influence a small business's growth and success. Even small visibility and customer engagement gains can increase sales and market presence.
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Maximize Holiday Sales: Effective Direct Mail Marketing Strategies
September 30, 2024
The holiday season is a critical time for businesses to connect with customers, and direct mail remains one of the most effective ways to cut through the digital noise. With the right strategies, your holiday direct mail campaigns can drive significant engagement, boost sales, and build lasting customer loyalty. Here’s how to make the most of your holiday direct mail marketing.
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Attract and Convert Leads at Trade Shows with These 3 Tactics
September 27, 2024
Trade shows are powerful platforms for generating leads, showcasing your products, and expanding your business's reach. However, with so many companies vying for attention, standing out amidst the competition is no easy feat.
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Maximizing Productivity: Marketing Tools to Leverage in 2025
September 24, 2024
With so many tools on the market, it can be difficult to decide which ones to use – and you don’t want to waste your time on anything that doesn’t make your life easier.
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6 Ways to Maximize ROI on Your Direct Mail Campaigns
September 23, 2024
In the ever-evolving world of marketing, business owners are always looking for methods that yield high returns. One method that consistently delivers results is direct mail.
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Print Marketing Personalization: Beyond the Name
September 20, 2024
Personalizing print marketing has evolved far beyond just using a recipient's name. Today, consumers appreciate and expect deeper, more meaningful interactions. By leveraging advanced personalization methods, companies can increase sales.
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Utilizing Personalized Banners to Drive Foot Traffic for Small Businesses
September 16, 2024
Small businesses must be innovative to attract customers and increase foot traffic in today's competitive market. One highly effective and relatively inexpensive yet often underutilized strategy is personalized banners. These customized marketing tools can capture attention, create a memorable impression, and ultimately bring more people through your doors.
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5 Key Elements of Brand Identity Design Every Business Should Master
September 13, 2024
Establishing a strong and recognizable brand identity is essential for businesses of all sizes. Your brand identity is more than just a logo or a tagline; it's the cohesive image and message your audience interacts with across all platforms.
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6 Creative Ways to Use Stickers to Boost Your Brand
September 09, 2024
In 2024, stickers are emerging as a dynamic marketing tool. While not a new invention, their popularity is soaring, especially among younger generations.
The global die-cut stickers market was valued at $151.8 million in 2023 and is projected to reach $191.1 million by 2030. This growing trend presents a unique opportunity for brands to enhance their print marketing strategies.
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The Importance of Professional Printing for Your Event Invitations
September 06, 2024
No matter what kind of event you are planning, sending out invitations is one of the first steps to setting the right tone.
Whether planning a birthday, wedding anniversary, retirement, or corporate holiday party, professionally printed invitations leave a lasting impression on recipients. The crisp details, aesthetic expertise, and warm personalization of curated invitations show guests that this is a unique, thoughtfully planned event, and they are one of the special people to be invited.
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Finding the Right Frequency of Postcard Marketing
September 02, 2024
Nearly 80% of consumers act on direct printed mail advertisements compared to 45% of consumers who act on electronic advertisements.
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5 Ways to Help Transform Your Print Marketing Headlines
August 30, 2024
Creating compelling headlines for your print marketing campaigns is crucial for capturing your audience's attention and driving engagement.
The headline is often the first thing readers see, and it can determine whether they continue reading or discard your materials. In this blog post, we'll explore five effective strategies to transform your print marketing headlines, ensuring they are powerful, engaging, and impactful.
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5 Reasons to Enhance Your Printed Materials with Finishing Touches
August 26, 2024
When it comes to printed materials, finishing processes turn ordinary print jobs into extraordinary marketing tools.
These final steps in the printing process add value and elevate the impact of your printed pieces, making them more engaging and memorable. Here's how you can harness the power of finishing to create standout printed materials.
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Using Direct Mail to Complement Your Email Marketing Campaigns
August 23, 2024
In today's competitive market, businesses must leverage multiple channels to reach their audience effectively.
Combining direct mail with email marketing is a powerful strategy that can enhance customer engagement and drive better results. By integrating these two approaches, businesses can create a cohesive and comprehensive marketing campaign that maximizes reach and impact.
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Components of an Effective Training Program
August 21, 2024
Keeping your employees trained on the latest industry trends and company regulations is extremely important. The goal of most training programs is to boost employees’ skills and performances. But creating an effective training program requires several steps.
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Four Custom Calendar Printing Ideas That Promote Your Business
August 19, 2024 A well-designed custom calendar serves a practical purpose and keeps your brand in front of customers all year round. Read MoreThe Role of Quality Printing in Successful Marketing Campaigns
August 19, 2024
Quality printing plays a pivotal role in the success of marketing campaigns.
In an increasingly digital world, the tactile experience of high-quality print materials can differentiate a brand and leave a lasting impression on its audience. By leveraging print's strengths, businesses can create more effective and memorable marketing campaigns that drive results.
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Boost Your Brand with Printed Promotional Products
August 16, 2024
Printed promotional products offer a powerful solution for enhancing your brand's presence and recognition, creating memorable impressions, and ensuring your brand stays top of mind.
By choosing unique, fun, and practical products, you can make a lasting impact on your audience. Keep reading for tips on maximizing the effectiveness of promotional products and elevating your brand's visibility.
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The Art of Printing: A Guide to Different Techniques and Their Best Uses
August 12, 2024
Choosing the proper printing technique is crucial for achieving the desired results in any print project. From business cards to packaging, the printing method can significantly affect the quality, cost, and turnaround time of the final product.
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The Roles of Print Marketing in Building Brand Trust and Recognition
August 09, 2024
Building brand trust and recognition is crucial in today’s competitive market. Don't overlook the vital role print marketing plays in establishing and maintaining trust with consumers!
Understanding the psychology behind first impressions and leveraging print media's unique benefits can significantly enhance your brand's reputation and customer loyalty.
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Visual Appeal and Persuasion: A Dynamic Duo of Design Principles
August 05, 2024
In the world of design and marketing, the rule of thirds in design and the rule of three in persuasive messaging form a dynamic duo of principles that can help you create compelling and engaging print marketing content. By understanding and leveraging these techniques, designers and marketers can craft compelling print marketing materials that capture attention and drive action.
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Print Marketing Success: Understanding and Engaging Your Target Audience
August 02, 2024
In today’s competitive market, reaching your target audience effectively is crucial for driving sales and building brand loyalty. Print marketing offers a unique opportunity to create a tangible connection with your customers.
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Time to Shine Outdoors! Get Your Tradeshow Essentials Today!
August 01, 2024 With the warmer weather upon us and the outdoor events season just around the corner, now is the perfect time to prepare for your upcoming tradeshows and outdoor exhibitions. Read MoreHandwritten Notes and Fonts: Enhancing Customer Connections and Boosting Sales
July 29, 2024
In today's digital age, incorporating personal touches in your marketing strategy can significantly enhance customer relationships and boost sales. Here's how handwritten notes and fonts can make a difference.
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Networking Tips for Small Business Owners: How to Make the Most of Your Business Cards
July 26, 2024
Networking is vital for small business owners. It provides opportunities to forge valuable connections, expand one's reach, and drive growth.
In this interconnected world, a well-crafted business card can be a powerful tool for making lasting impressions and facilitating meaningful interactions. This article offers insights into maximizing your networking efforts and leveraging your business cards to their full potential.
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How Booklets Can Elevate Your Marketing Strategy
July 22, 2024
Booklets, also known as brochures or pamphlets, may seem outdated in the digital world. But when used strategically, they can be a powerful addition to your marketing strategy.
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Trade Shows and Events: Investments that can save you money long term
July 19, 2024 Tradeshow and event displays can be expensive. So, it’s important to invest in systems that will last for a long time – and that you can use for different occasions. These are some of the best options for your needs. Read More5 Things Nonprofits Are Doing Wrong With Giving Tuesday
July 19, 2024 Giving Tuesday is a great opportunity to encourage your donors to give more or attract new donors. In fact, in 2022, American donors gave over $3 billion on Giving Tuesday, showing that it’s a highly popular time to donate. Read MoreInnovative Materials for Print Marketing
July 19, 2024
Print marketing remains a vital business strategy in today's fast-paced digital age. Its enduring relevance is driven by the innovative materials that leave a lasting impression on potential customers.
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Time for a Rebrand? 4 Questions to Ask Yourself
July 15, 2024
Branding is more than a logo or color scheme. It is the heartbeat of how clients perceive your product or what moves them to act.
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Electrify Sales with 3 Dynamic August Promotions
July 12, 2024
As summer reaches its peak and the school year approaches, businesses have a golden opportunity to captivate customers with irresistible offers.
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3 Ideas for Creating Impactful Direct Mail Visuals
July 08, 2024
Direct mail is a form of advertising and communication that has been used for years. Postcards, business cards, letters, flyers, magazines, coupons, and newsletters are all examples of direct mail, and the success rate for these forms of business advertising might be higher than you’d expect.
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A Quick Guide to Innovative Die-Cut Packaging Solutions
July 05, 2024
When it comes to the success of your company and the products you sell, packaging matters! 72% of Americans say that packaging design influences their decision to purchase a product, and 67% agree that the materials used in the packaging affect their decision.
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Maximizing Your Print Marketing Budget: 3 Tips for Small Business
July 01, 2024
Despite living in a digital age, printed marketing materials still hold a place of importance and lucrative return on investment. Your small business can still benefit exponentially from printed marketing, even on a conservative budget.
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Print Marketing Analytics: Measuring the Success of Your Campaigns
June 28, 2024
Traditional print marketing might seem outdated, but it remains a powerhouse in successful marketing campaigns.
Direct mail, brochures, and flyers effectively reach and engage target audiences.
But how can you measure the success of your print marketing efforts?
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Creating Impactful Signage for Your Business
June 24, 2024
Establishing a strong visual presence is critical for distinguishing your brand.
Impactful signage emerges as a crucial element in this strategy. It serves multiple purposes; not only does it help guide customers directly to your doorstep, but it also functions as a powerful marketing instrument.
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How to Ensure Your Customer List Stays Engaged
June 24, 2024 Here are some ideas to keep your product or service at the top of their minds – and encourage them to buy from you again and again! Read MoreUsing Social Media to Amplify Your Print Marketing Efforts
June 21, 2024
Social media is now an integral part of our daily lives.
From sharing photos and updates with friends and family to promoting businesses and products, social media has revolutionized the way we connect and communicate with others, including how we consume information and make purchasing decisions.
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Spark Summer Sales with Creative July Marketing
June 17, 2024
When school is out, baseball is on, and summer parties abound, you know it's July.
This vibrant month, a favorite of sunshine enthusiasts, marks the peak of summer. With spring storms behind us and vacations and beaches beckoning, there are countless reasons to celebrate. With its 31 beautiful days, July offers many marketing opportunities for your business, including using direct mail to reach out to your audience in a tangible, personal way.
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Building Customer Loyalty Through Personalized Marketing
June 14, 2024
Building customer loyalty is essential for companies eager to thrive and expand. With competitors at every turn fighting for customer attention, just offering top-notch products or services at competitive prices doesn't cut it anymore.
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How to Use Postcards to Boost Your Marketing Campaigns
June 10, 2024
Ready to accelerate sales and add new life to your next promotion?
Postcards bring an energizing, economical solution! Since postcards are so visually accessible, they are read frequently and generate significant exposure. Statistics show that 79% of people act on direct mail immediately, and 92% of young shoppers say they prefer direct mail to make purchasing decisions.
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The Role of Print Marketing in an Omnichannel Strategy
June 07, 2024
When it comes to marketing, you’ll want to choose the most effective strategies that will give you the best return, catching the interest of as many consumers as possible. An omnichannel approach is a great way to incorporate multiple methods to create a complex and successful web of marketing materials.
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Creative Ways to Use Custom Stickers for Branding
June 03, 2024
Did you know it takes consumers 5 to 7 impressions to remember a brand?
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The Importance of Customer Reviews in Your Marketing Strategy
May 31, 2024
"The well-satisfied customer will bring the repeat sale that counts." - James Cash Penny, Founder of J.C. Penny stores.
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Four Tips to Creating a Brochure That’s Worth Keeping
May 31, 2024 When creating a custom brochure for your brand, it’s vital to choose a design that is eye-catching and informative Read MoreTips For Reconnecting With Your Nonprofit Donors
May 30, 2024 Now is a great time to target lapsed donors to reactivate their giving. But it’s important to do enough – but not too much. Read MoreThe Dos and Don't of Business Card Design
May 27, 2024
From traditional layouts with landscape orientation to trendy textured stock, business cards are as unique as your company. But, ensuring that every element of your professional business card is high-quality, current, and memorable is essential.
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How to Create a Memorable Brand with Printed Materials
May 24, 2024
Establishing a memorable brand is crucial for any business aiming to thrive. While digital branding strategies have taken center stage, the significance of printed materials in making a lasting impression should not be underestimated.
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Boost Your Brand with Custom Printed Envelopes
May 20, 2024
Amidst the fierce battle for visibility online, some savvy businesses are standing out by tapping into the power of offline marketing - yes, that includes sending good old-fashioned physical mail.
But let's be honest, a dull, generic envelope will end up in the pile of "I'll deal with it later." Enter the game-changer: custom envelopes.
These aren't just envelopes; they're your brand's front-line warriors, making an unforgettable first impression on customers, partners, and prospects.
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10 Marketing Tips Every Small Business Owner Should Know
May 17, 2024
In today's competitive marketplace, the success of a small business hinges not just on having a great product or service but also on how effectively it is marketed.
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Get Summer Sales Sizzling with 3 Simple June Promotions
May 13, 2024
Celebrations abound, vacations call, and sunsets paint the skies. Summer brings a unique combination of rest, adventure, and creating family memories that will last a lifetime. Ambitious entrepreneurs will grab some of these opportunities to align their promotions with the natural rhythms of this season.
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Intelligent, Intriguing Brochures: Your Salesperson in Every Situation
May 10, 2024
Print marketing can have a significant impact on prospects and customers.
While a website or digital ad has just a few seconds to capture a visitor's attention, printed pieces like brochures give people the time and space they crave.
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From Protection to Promotion: The 3 Levels of Packaging
May 06, 2024
Your company's packaging design plays a vital role in your marketing efforts.
Most American consumers (72%) agree that a product's packaging design influences their purchasing decisions. Therefore, investing in quality design and materials can help customers easily recognize your products and distinguish them from the competition.
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The Power of Promotional Products
May 03, 2024
When it comes to marketing, it makes sense to invest creativity and effectively. In 2022, on average, companies spend about 9.5% of their total revenue on marketing budgets.
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5 Trends Shaping Corporate Stationery
April 29, 2024
In the world of corporate branding, stationery plays a pivotal role in shaping the identity and professionalism of a business.
From business cards to letterhead, each piece of stationery reflects the brand's values and aesthetic. If you are planning to update your stationery in the near future, these trends not only enhance visual appeal but also that your brand stays relevant and impactful.
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9 Steps for Planning a Seasonal Marketing Campaign
April 26, 2024
Seasonal marketing campaigns capitalize on the unique opportunities presented by specific times of the year, such as holidays, changing weather, or cultural events.
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The Psychology Behind Wall Graphics: Leveraging Design in Office Spaces
April 24, 2024 When it comes to building out the interior of an office or business space, every design and decoration contributes to the overall atmosphere and productivity of your workspace. Read MoreWhat interior signs should I have in my business?
April 23, 2024 signage can influence how someone reacts to your office or retail location. So, having well-defined building signage is key to creating a good, lasting effect and helping people navigate your location. Read More5 Tips for Incorporating Storytelling into Print Marketing
April 22, 2024
Everyone resonates with a good story. Whether funny, sad, or utterly ridiculous, stories have a unique power to stick with us forever.
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Get Noticed with These 9 Out of the Box Print Marketing Ideas
April 19, 2024
While digital marketing has dominated the advertising world in recent years, it's essential not to overlook the power of print.
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What are the different types of business signage I need
April 19, 2024 you are starting a new business for the first time or relocating to a new location, one of the key things you must consider is signage. But just adding new signs with no thought behind them is not the answer. Read MoreWhat Types of Signage Do I Need for My Business?
April 18, 2024 What types of signage do I need for my business? If you are starting a new business for the first time or relocating to a new location, we can help. Read MoreWhere to Hang Signs to Build Brand Awareness
April 17, 2024 Signage is one of the best ways to build brand awareness in your local community – and increasing brand awareness is essential for attracting new customers. Read MoreTop 10 Reasons Why Packaging Is Important in Brand Building
April 15, 2024
Packaging is like the silent hero of brand building, quietly shaping perceptions.
while companies hustle with advertising and promos, packaging silently weaves brand identities. In today's competitive market, packaging reigns supreme. It shields the product and wields marketing magic.
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Add Some Sizzle with 4 Unique May Marketing Promos
April 12, 2024
If you've ever thrown yourself headlong into a spring-cleaning overhaul, you know the explosive power a little added sunshine can bring.
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Unfold New Possibilities with Gatefold Designs
April 08, 2024
According to International News Media Association research, print readers devote 20 minutes or more to a publication, while digital readers spend less than five minutes. If you're aiming to capture your audience's attention, print materials, like brochures, are the way to go.
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What's the Difference Between Glossy and Matte Finishing?
April 05, 2024
When it comes to marketing for your company, direct mail can be a powerful tool. It helps you to increase brand awareness, connect with potential customers, advertise new products or special promotions, and stay in touch with existing customers.
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Brand Consistency Across Print and Digital Channels: Best Practices
April 01, 2024
59% of global shoppers prefer buying new products from brands that are familiar to them. But how do shoppers become familiar with certain brands in the first place? The key is consistency.
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9 Innovative Fold Styles for Brochures
March 29, 2024
Even with the rise of digital media, brochures still hold immense value in marketing and advertising. They offer a tangible and easily shareable platform to showcase your brand or product, creating a lasting impression on potential customers.
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The Power of Promotional Products: Are They Still Relevant?
March 27, 2024 Promotional marketing products are a staple for many businesses when they visit trade shows, conferences and other types of events. But do they still drive impressions and bring in new customers? Read MoreHow Print Marketing Enhances Customer Engagement
March 25, 2024
Print marketing plays a crucial role in effectively communicating with your current and potential customers. Author and motivational speaker Jim Rohn once said, "If you just communicate, you can get by. But if you communicate skillfully, you can work miracles," highlighting the importance of connecting well with your customers.
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3 Types of Monthly Mailings to Connect and Engage with Your Audience
March 22, 2024
People love to receive physical mail...
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Effective Sales Collateral: Creating Print Materials That Close Deals
March 18, 2024
Many may overlook the power of printed sales collateral in today's digital world. However, print materials remain crucial in closing deals and converting leads into customers.
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Effective Copywriting for Print Marketing
March 15, 2024
Print marketing offers a tangible experience that digital advertising can't replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers.
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Get Business Blooming with 4 Spring Print Marketing Themes
March 11, 2024
Birds chirp louder, the sun lingers longer, and colors shine brighter.
Ahhh... Spring. There's nothing like spring to bring pep in the step and joy to the heart. Capitalize on this natural momentum with fun and energetic designs!
Use these ideas to put some color in your next print marketing campaign!
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Designing for Impact: The Power of Visual Communication
March 08, 2024
Humans process unfathomable quantities of information through sight alone.
Consider this crazy statistic: The human brain processes images in just 13 milliseconds, with the eyes shifting gaze three times per second.
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5 Areas to Focus on for Business and Marketing Success
March 04, 2024
Did you know that as of early 2023, the share of companies' revenue spent on marketing in the US reached 10.9 percent - a result significantly above the global figure?
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3 Things to Know about Laminating and Coating Direct Mail
March 01, 2024
It's no secret that despite how digitized our world is, direct mail is still a powerful tool that can garner a significant return on investment.
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4 Tips for Choosing Images for Eye-Catching Flyers and Brochures
February 26, 2024
The adage "A picture is worth a thousand words" still rings true today. Images, or pictures, are crucial for your flyers and brochures.
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Marketing for Specific Audience Segments
February 23, 2024
When you try to market to everyone, you target no one.
Make your marketing budget work smarter, not harder, with specific marketing techniques and insights into specific audiences that will produce more substantial returns on investment.
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15 Design and Printing Tips for Table Tents with Maximum Impact
February 19, 2024
Table tents are a great way to grab your customers' attention and promote your products or services without being too pushy. They can be used in various settings, such as restaurants, cafes, trade shows, and events.
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The Power of Emotional Connection: 11 Strategies for Inspiring Action
February 16, 2024
Emotions play a significant role in our decision-making process, especially when it comes to purchasing products or services.
As a business owner, it's crucial to understand the power of emotional connection and how you can use it to inspire potential customers to take action.
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Variable Data Printing: What Is It & How to Use It
February 12, 2024
Variable data printing, or VDP, is a digital printing method that allows for customizing printed materials with unique information.
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Four Ways to Build Brand Awareness with Print
February 09, 2024
In the iconic book, "7 Habits of Highly Effective People," Stephen Covey says successful people "begin with the end in mind."
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How Door Hangers Can Open Floodgates for New Sales
February 05, 2024
When you think of door hangers, does cash flow come to mind?
Perhaps not. However, many businesses find these tangible tools bring a remarkable return on investment. Take this example from a neighborhood tree service.
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3 Crucial Elements for Crafting Irresistible Direct Mail Offers
February 02, 2024
Did you know that the average American household receives 454 pieces of marketing mail per year? If you want to make your company's mailings stand out among all the others, an attractive offer is the key!
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Choosing the Right Envelope for Every Occasion
January 29, 2024
Direct mail is a powerful tool! It can spread the word about your company to prospective customers and help you engage with existing contacts. According to research, 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.
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Embossing in Print Projects: Ideal Applications
January 26, 2024 When was the last time your print marketing projects exuded a sense of classic luxury and left a lasting memory? Read MoreDirect Mail: Measuring Your Success
January 26, 2024 Running a direct mail campaign is a great way to bolster your marketing efforts. But these strategies won’t be nearly as useful to you and your business if you aren’t measuring your success – especially your return on investment, or ROI. Read MorePrinting for Events: Tips for Standout Signage and Displays
January 22, 2024
Signage is not just to look pretty. It is essential for your business and its success, especially at events.
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Measuring Success: 11 Metrics for Print Marketing Campaigns
January 19, 2024
With so much emphasis on online advertising and social media, it's easy to overlook the impact of well-executed print materials on your target audience.
But how do you measure the success of your print marketing campaigns?
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New Year, New Business Cards
January 15, 2024
The start of a new year is always exciting for businesses and professionals.
It's the perfect opportunity to reflect on the past year, set goals, and plan for the future. As we step into 2024, one thing that should be at the top of your list is updating your business cards.
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4 New Year's Resolutions for Marketing
January 12, 2024
The new year is the perfect time to make resolutions and lay out goals for your year ahead.
Personal resolutions can help you improve your life or pursue new hobbies, and in the same way, making resolutions for your professional life can motivate you to try new things in the year ahead.
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Gratitude: Enhancing Your Well-Being and Business Success
January 08, 2024
We're grateful for incredible customers like you all year, especially this season.
Taking time for appreciation is important for all of us - for many reasons. Research shows that gratitude has several beneficial effects.
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Choosing the Right Paper for Your Print Project: A 7-Step Guide
January 05, 2024
Print projects are crucial for businesses and organizations, whether for marketing, packaging, or brochures.
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4 Hallmarks of a Great Advertising Message (Examples Included)
January 01, 2024
There is power in good copy, but there's MAGIC in great advertising.
Want proof? Enjoy this trip down memory lane!
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3 Print Marketing Ideas to Start the New Year Right
December 29, 2023
The new year is near, and with it comes new opportunities and ideas!
Isn't it time your company joined in on trying something new this year? The new year is the perfect time to begin afresh with your print marketing methods and ideas. Stay current and on-trend with the latest in advertising options.
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Sustainable Printing 4 Eco-conscious Printing Practices
December 25, 2023
In the last few years, consumers have been increasingly emphasizing the sustainability and eco-friendliness of their brands.
A study done by the Harvard Business Review showed that when Gen Z and Millennial customers believe a brand cares about its impact on people and the planet, they are 27% more likely to purchase from it than older generations.
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3 Reasons Brochures Still Have a Role in Modern Marketing
December 22, 2023
The classic tri-fold brochure.
These documents with information, images, contact info, and a flashy slogan are commonly seen in waiting rooms, on tourist boards, or inside your local paper.
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Spotlight on Specialty Printing: Foil Stamping
December 18, 2023
Step into the spotlight and discover the captivating world of foil stamping.
Embellishments, life foil stamping, add a wow factor to your printed pieces. This extraordinary printing technique, originating in ancient China, has stood the test of time when artisans first adorned their creations with dazzling gold leaf.
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9 Special Day-Themed Print Marketing Campaign Ideas for Winter
December 15, 2023
Winter is a season of crisp weather and festive joy. It's a time of year that presents your business with a prime occasion to initiate captivating, themed print marketing campaigns.
From New Year to Valentine's Day, you can leverage plenty of holidays and events during this season to attract customers and boost sales.
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Last-Minute Holiday Printing: Tips for Stress-Free Orders, Gift GUIDE
December 11, 2023
The holiday season can be a busy and stressful time, especially for businesses trying to get their print materials ready before the end of the year.
With tight deadlines and high demand, it's crucial to have a well-planned approach when placing last-minute print orders during the holidays.
Here are some tips for successful last-minute holiday printing orders, whether promoting a winter sale, sending holiday cards, or creating a personalized gift.
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Making Marketing Goals a Reality with Print
December 08, 2023
Marketing is the process of getting potential clients interested in your products or services.
The keyword phrase here is the process. Goals aren't just about scoring a touchdown; they encompass every move leading up to that defining movement. In marketing, that includes researching, promoting, and sharing your brand and its offerings.
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24 Marketing Ideas for 2024!
December 08, 2023 Here at Allegra, we’re ready to help you hit the ground running with a crop of marketing ideas you can use right away! Read More4 Marketing Ideas to Attract More Shoppers to Your Small Business
December 04, 2023
Supporting small businesses is a vital part of thriving communities, and it's something that should be celebrated and practiced year-round.
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Direct Mail for Local Businesses: Unique Advantages and Strategies
December 01, 2023
Don't leave attracting customers up to chance; be proactive with direct mail!
Employing the ability to reach scores of potential customers in specific regions, direct mail is an excellent vehicle for growing your customer base and publicizing your business creatively and methodically.
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Personalized URLs in Direct Mail Marketing
November 27, 2023
Despite the more modern online alternatives in advertising today, direct mail will always be a classic and effective strategy for customer engagement.
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25 Thankfulness Quotes for Expressing Gratitude This Season
November 24, 2023
Thanksgiving brings around the start of the holiday season, and it brings with it a season of thankfulness! Gratitude is important for all of us individually because expressing gratitude positively affects our health, mood, and relationships.
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What Makes For a Good Customer Experience?
November 21, 2023 The customer experience journey is critical to converting first-time buyers into loyal clients. How do you create a positive customer experience? Read MoreMind-Driven Design: 5 Ways to Use Neuroscience for Impactful Posters
November 20, 2023
Science rules, not only in the natural world but also in the marketing world.
Neuroscience, the study of the brain and nervous system, and marketing go hand in hand, especially in today's competitive world. Utilizing science to gain consumer attention and interest can be incredibly impactful for your products and your business.
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Writing the Perfect Thank You Note to Your Customers
November 17, 2023
A heartfelt thank you note can be the perfect way to show genuine appreciation to your customers, creating a strong and lasting bond.
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11 Tips for Making a Style Guide for Your Print Projects
November 10, 2023
Developing a comprehensive style guide for your print projects can be a game-changer, saving you precious time and avoiding unnecessary stress in the long haul.
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The Power of Personalization in Print Marketing
November 06, 2023
Print marketing is a popular choice for businesses of all shapes and sizes, mainly because it's more effective than ever.
An estimated 92% of people between the ages of 18-23 say that they find it easier to read print content versus its digital alternative. This is even though smartphones, tablets, and other digital devices are ever-present.
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4 Business Card Concepts That Make a Big First Impression
November 03, 2023
A striking, professional image flows from your primary point of contact - that classic, irresistible, one-of-a-kind business card.
Like a handshake or a personal introduction, your business card leaves a lasting first impression. It's more than contact information; it reflects your brand's personality.
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3 Marketing Books Every Small Business Owner Should Read
October 30, 2023
In the world of marketing, it's essential to capture your audience's attention and convey your message effectively.
These books serve as valuable resources, helping to craft compelling narratives, integrate powerful strategies, and create remarkable content that resonates with your customers.
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Black Friday Print Marketing Ideas for Small Businesses
October 27, 2023
Along with the cooler weather and changing leaves of Autumn comes the beginning of the holiday season. In the business world, Thanksgiving also means the arrival of Black Friday.
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5 Techniques for Transforming Packaging into Brand Loyalty
October 23, 2023
When it comes to catching customers' attention and keeping them loyal to your brand, the look of your product can be powerful! 72% of Americans say a product's packaging often influences purchases.
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Print Markeing Design: Using Color to Stand Out
October 20, 2023
"Colors, like features, follow the changes of the emotions." - Pablo Picasso
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3 Inspiring Ways to Promote Your Offer Using Print + Digital
October 16, 2023
Reaching your ideal audience while remaining mindful of the bottom line seems like the dream in marketing. By fusing print and digital marketing to promote your offers, customers will benefit from better communication and accessibility to your business.
Working together with online platforms can be instrumental in publicizing your content in a relatable and current way.
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Driving Foot Traffic: 9 Offline Marketing Strategies for Brick and Mortar Stores
October 13, 2023
As the retail landscape evolves, a well-conceived offline marketing strategy remains critical for attracting and retaining customers in brick-and-mortar stores.
To achieve this goal, a well-crafted offline marketing strategy is essential.
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Type Design: Finding the Perfect Font for Your Brand
October 09, 2023
Fonts are an essential part of any brand's identity.
Effective brand messaging relies on establishing an appropriate tone, whether fun, whimsical, serious, or authoritative. Since each typeface has its unique personality, selecting the right font that matches your brand's tone of voice is essential.
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9 Lead Generation Ideas Using Print
October 06, 2023
Print media continues to be an effective tool for lead generation.
It's tangible nature allows you to connect with a broad audience, making it a valuable addition to your marketing strategy.
Best of all, print media can be a cost-efficient option, especially when compared to digital advertising.
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Comparing Direct Mail and Email Marketing
October 02, 2023 Like direct mail marketing, email marketing involves sending out marketing information to targeted demographics. Are you wondering which method suits your advertising needs best? Read More3 Logo Design Elements That Are Trending Now
September 29, 2023
Logos - they're instantly recognizable, eye-catching, and memorable.
In other words, the perfect way to distinguish your business from the competition and build a brand identity! A great logo gives customers a simple, creative image to associate with your company.
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3 Fall Marketing Ideas to Boost Sales
September 25, 2023
While you may still be enjoying the summer sunshine, fall is just around the corner. As the leaves start changing colors and the air becomes more crisp, it is the perfect time to breathe new life into your marketing strategies.
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Breaking Through the Digital Clutter: Tips for Print Marketing with Maximum Impact
September 22, 2023
Print marketing is an influential tool business owners use to boost their brand's awareness, drive sales, and increase customer retention.
While many businesses use digital marketing as their sole method to get their message to consumers, the need for print marketing is still in high demand. Using print marketing materials to spread your information increases the chance your brand's image will get in front of consumers without the risk of being blocked or instantly deleted.
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Q&A: How Can I Use Print to Get My Business Noticed and Sales Funnel Overflowing?
September 18, 2023
It's no secret that you need to get noticed if you want your business to succeed.
But with so much competition, how do you stand out and ensure your sales funnel is overflowing?
Here's what the experts have to say!
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Myth or Legend: Understanding the Power of Direct Mail
September 15, 2023
In a world where everyone is glued to the screens of their smartphones and tablets all day long, it can be easy to underestimate the power of something like direct mail marketing.
It would also be a mistake!
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9 Tips for Creating a Successful Coupon Marketing Strategy
September 11, 2023
A well-crafter coupon marketing strategy has the potential to not only drive sales but also enhance brand awareness and loyalty.
Coupons can entice potential customers and encourage repeat purchases by offering attractive discounts, exclusive deals, and personalized incentives. Additionally, leveraging data analytics and customer insights can provide valuable information to fine-tune your strategy and maximize its effectiveness.
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6 Special Day-Themed Print Marketing Campaign Ideas for Fall
September 08, 2023
For many businesses, September markets the time to start planning their marketing campaigns and promotions for fall.
With colder weather comes various special days and holidays perfect for getting creative with your marketing efforts.
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Need to Outshine Your Competition? Here Are 3 Ways to Do It With Print!
September 06, 2023
Your company's success depends on many different factors, each playing a vital role. While there are many things to consider when budgeting and creating marketing, it's important not to put too much emphasis on digital campaigns and overlook the power of print materials.
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6 Ways To Use High-Impact Printing To Stand Out
August 15, 2023 The tangible nature of printed pieces is one of the greatest benefits and reasons they stand out from digital marketing. Read More5 Ways To Boost Your Trade Show Presence
June 14, 2023 Trade shows are a great place to promote your brand, find new customers and build relationships to help your business grow. Read MorePromote Your Business With Direct Mail Marketing
June 14, 2023 Direct mail marketing is an essential part of your business marketing strategy and integral for promoting your brand and connecting with customers. Read MoreTaking Advantage of Variable Data Through Direct Mail
June 06, 2023 Direct mail is a powerful, tangible way to get in touch with both potential customers and return clients. Learn how you can take advantage of data to deliver stronger results! Read MoreHow Can Promotional Products Boost Your Business?
May 30, 2023 Promotional products offer a variety of benefits for your company like creating new business opportunities, showing appreciation to current customers and spreading brand awareness. Read More5 Tips To Make Your Trade Show Display Stand Out
March 14, 2023 Want to grab the attention of potential customers and attendees at your next event? Trade show displays are a great way to accomplish this by showing off your brand and promoting your business. Read MoreWhen To Replace Your Custom Vehicle Graphics
March 13, 2023 Whether your business is brick-and-mortar, mobile, or operates solely online, you can benefit from custom vehicle graphics on your vehicle or fleet of vehicles. Read MoreWhy Branded Presentation Folders are Essential for Your Business
December 14, 2022 In today’s fast-paced world, practicality and organization are key to maintaining a professional reputation, and presentation folders do that and more. Read MoreBrochure Printing: Why Does Your Business Need it?
December 14, 2022 Brochure printing offers your customers a clear overview of your business and its products or services in a straightforward, informative manner. Read MoreKey Marketing Materials Every Business Needs
November 16, 2022 Regardless of what your specific industry or marketing ideas may be, there’s a few things that your business absolutely needs. Read MoreReal Estate Marketing Essentials: Business Cards, Yard Signs, Open House Signs and Postcards
November 10, 2022 When brainstorming how you can use a diverse mix of business signs to promote your real estate agency, have you considered yard signs, business cards, open house signs, door hangers and postcards? Read MorePostcard Printing – The Simple and Effective Print Marketing Secret
November 10, 2022 Postcard printing by Allegra is a simple, yet very effective, print marketing strategy. Read MoreHow To Tell A Great Nonprofit Story
October 25, 2022 Learn how to tell a great story with these ideas. Read More2022 Corporate Gift Ideas
September 14, 2022 Thinking about corporate gifts to thank employees for all of their hard work? Read More10 Customer And Employee Appreciation Gifts For The Holidays
September 13, 2022 Looking for creative ways to let customers and employees know they are appreciated? Read MoreIs Marketing A Sixth Sense?
March 02, 2022
Learn more about using the appeal of all your senses when creating a marketing campaign
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