Print marketing is an influential tool business owners use to boost their brand's awareness, drive sales, and increase customer retention.
While many businesses use digital marketing as their sole method to get their message to consumers, the need for print marketing is still in high demand. Using print marketing materials to spread your information increases the chance your brand's image will get in front of consumers without the risk of being blocked or instantly deleted.
Additionally, print ads are more trusted than other marketing strategies, and according to Marketing Sherpa, many online ad options are among the least trusted advertising methods.
Breaking Through the Digital Clutter: Tips for Print Marketing with Maximum Impact
As many businesses are turning to digital marketing strategies, your business can benefit from printed materials. Check out these tips for breaking through the digital clutter.
Know Your Audience
One of the key factors helping print marketing materials stand out from others is knowing who your target audience is and information about their buying habits.
Knowing this information enables you to design eye-catching materials to send to communities where your target audience is.
For example, a roofing company would not send mass mailers to renting apartment complex residents. Instead, they would send the mailers to a residential community where most homes are privately owned.
Select Eye-Catching Images
Images visually represent your business's products, services, and brand.
Selecting the right eye-catching image helps tell the story about your business and should create solid emotional feelings among those who see your print advertisement.
Additionally, imagery should be high-quality and make someone stop to look at your entire ad and receive the whole message.
Use Carefully Written Content
Create advertising copy that is carefully thought out and helps transform your regular products and services into something your audience cannot live without.
Showcase features and benefits of your products and services while using consistent active voice language and eye-pleasing fonts.
Powerful headlines can help grab the reader's attention while adding a call to action to your print material guides the audience into doing what you want them to do.
Make Print Materials More Interactive
Many believe print materials are static and they cannot be interactive. That's not true!
There are many ways to make your print materials more interactive, giving your target audience something to do with the material you send them. Adding a QR code to your printed advertisements allows consumers to continue interacting with your business, moving that interaction to an online platform.
Other print-related engagement tools include adding the following items to your printed materials: scratch-offs, stickers, and pop-ups. Or you can even encourage recipients to bring the printed material to your business for a discount or prize.
Additionally, using printed material to invite customers to participate in events and contestants helps attract new and existing customers to your location.
Embrace the Power of Print
According to the Association of National Advertisers, even as digital marketing is taking over, the need for storytelling via print advertising is a crucial component of a company's marketing strategy.
Everything from direct mailers to flyers and business cards to signs can provide consumers with a positive experience when they encounter your eye-catching print materials.
Take advantage of the opportunity to reach your audience, grab their attention, and get them to come to you for your products and services.
We are here to help you with all of your printing needs. Contact us today to get started on your next project.
