Waste-reducing design tips for your next campaign
March 11, 2025
Whether you’re creating brochures, signage, flyers or a direct mail campaign, your design choices play a big part in both production efficiency and environmental impact. We're here to help ensure your marketing isn't just effective - it's eco-friendly, too!
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Upcoming Non-Profit Events for March 2025
February 27, 2025
Don't miss out on upcoming non-profit events in Reno-Sparks this March! From fundraisers to community gatherings, see what's happening and get involved.
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Repurpose Old Marketing Content for Fresh Results
February 25, 2025
Archiving your brochures, flyers and other marketing collateral isn’t just about saving pieces of paper. It’s a strategic practice that can protect your brand identity and provide inspiration for future campaigns!
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Discover Exciting Non-Profit Events Happening in February 2025
January 29, 2025
Looking for meaningful ways to give back this February? Explore our list of exciting non-profit events happening in Reno! From donation drives to family-friendly activities, there’s something for everyone to support a great cause. ??
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The Power of Sending Thank You Cards to Your Clients
January 20, 2025 In a world dominated by emails and texts, could an old-school thank you card hold the key to growing your business? Discover how this simple, heartfelt gesture can strengthen client relationships, boost referrals, and even enhance your online reputation. Click here to learn why a little gratitude can go a long way in turning appreciation into opportunity! Read MoreHow You Can Use Direct Mail to Share the Love
January 15, 2025
Sharing the love with the right piece of direct mail can go a long way to impress your customers and keep them coming back for more. But what kind of strategies should you use to help show your customers you care about them? We can help.
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Upcoming Non-Profit Events for January 2025
December 30, 2024 "Kick off the new year with inspiring events in our community! January 2025 offers something for everyone, from professional networking and creative workshops to music therapy and impactful fundraisers. Don’t miss these opportunities to connect, learn, and make a difference." Read MoreHow to map out your signage strategy for success
December 11, 2024
Right now is a great time to start thinking about your signage strategy for the upcoming sales cycle. But what signs and graphics do you get to help drive traffic? We've got a few options for you to consider.
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Upcoming Non-Profit Events for December 2024
November 26, 2024 Welcome to our curated list of upcoming non-profit events in the Reno-Sparks-Carson City area! These events are hosted by or benefit local non-profit organizations, offering you the opportunity to support incredible causes while enjoying engaging activities. Whether you're interested in family fun runs, elegant galas, or festive fundraisers, there's something for everyone. Explore the events below to learn more, get involved, and make a positive impact in your community. Read MoreMaking a Difference: Allegra’s Partnership with Northern Nevada Children’s Cancer Foundation
November 23, 2024 Discover how Allegra collaborated with the Northern Nevada Children’s Cancer Foundation to create impactful materials for their First Annual Gold Ribbon Gala. From beautifully designed program booklets to heartfelt fabric banners and a step-and-repeat backdrop, see how we helped make this event unforgettable for attendees and the community. Read MoreAllegra Reno Celebrates 36 Years with a Memorable Anniversary Bash!
October 25, 2024 **Celebrating 36 Years with Allegra Reno!** ?? We recently marked our anniversary with a special day of ribbon-cutting, games, delicious food, and community connection. We are grateful for the amazing turnout and support from our clients, partners, and friends in Northern Nevada! Check out our event highlights, photos, and more – here’s to many more years together! Read MoreUpcoming Non-Profit Events In Northern Nevada
October 25, 2024 Get ready to support some incredible causes and enjoy exciting events in our community! From festive galas and family fun runs to tasting experiences and holiday celebrations, the Reno-Sparks-Carson City area offers a variety of events hosted by non-profit organizations. These gatherings not only provide entertainment and community spirit but also make a meaningful impact on local causes. Check out the list below for event dates, descriptions, and links to learn more and get involved. Read MoreUsing Data to Drive Direct Mail
October 21, 2024
Direct mail is a great way to connect with current and potential customers. But when you invest so much of your budget into a campaign, you want to ensure it’s being run right. So, how do you avoid common direct mail mistakes? Read some common mistakes and how to avoid them.
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Supporting Our Community: Nonprofit Events in October
October 04, 2024 October is filled with opportunities to give back! Check out the upcoming nonprofit events we're proud to support and see how you can get involved in making a positive impact in our community. Read MoreMaximizing Productivity: Marketing Tools to Leverage in 2025
September 24, 2024
With so many tools on the market, it can be difficult to decide which ones to use – and you don’t want to waste your time on anything that doesn’t make your life easier.
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Components of an Effective Training Program
August 21, 2024
Keeping your employees trained on the latest industry trends and company regulations is extremely important. The goal of most training programs is to boost employees’ skills and performances. But creating an effective training program requires several steps.
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Four Custom Calendar Printing Ideas That Promote Your Business
August 19, 2024 A well-designed custom calendar serves a practical purpose and keeps your brand in front of customers all year round. Read MoreTrade Shows and Events: Investments that can save you money long term
July 19, 2024 Tradeshow and event displays can be expensive. So, it’s important to invest in systems that will last for a long time – and that you can use for different occasions. These are some of the best options for your needs. Read More5 Things Nonprofits Are Doing Wrong With Giving Tuesday
July 19, 2024 Giving Tuesday is a great opportunity to encourage your donors to give more or attract new donors. In fact, in 2022, American donors gave over $3 billion on Giving Tuesday, showing that it’s a highly popular time to donate. Read MoreAllegra Marketing Print Mail in Reno Provides Spectacular Display for Local Nonprofit
June 27, 2024
Allegra Reno recently announced the completion of a special project for Family Respite Care of Nevada’s annual RAVE Gala.
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How to Ensure Your Customer List Stays Engaged
June 24, 2024 Here are some ideas to keep your product or service at the top of their minds – and encourage them to buy from you again and again! Read MoreFour Tips to Creating a Brochure That’s Worth Keeping
May 31, 2024 When creating a custom brochure for your brand, it’s vital to choose a design that is eye-catching and informative Read MoreTips For Reconnecting With Your Nonprofit Donors
May 30, 2024 Now is a great time to target lapsed donors to reactivate their giving. But it’s important to do enough – but not too much. Read MoreThe Psychology Behind Wall Graphics: Leveraging Design in Office Spaces
April 24, 2024 When it comes to building out the interior of an office or business space, every design and decoration contributes to the overall atmosphere and productivity of your workspace. Read MoreWhat interior signs should I have in my business?
April 23, 2024 signage can influence how someone reacts to your office or retail location. So, having well-defined building signage is key to creating a good, lasting effect and helping people navigate your location. Read MoreWhat are the different types of business signage I need
April 19, 2024 you are starting a new business for the first time or relocating to a new location, one of the key things you must consider is signage. But just adding new signs with no thought behind them is not the answer. Read MoreWhat Types of Signage Do I Need for My Business?
April 18, 2024 What types of signage do I need for my business? If you are starting a new business for the first time or relocating to a new location, we can help. Read MoreWhere to Hang Signs to Build Brand Awareness
April 17, 2024 Signage is one of the best ways to build brand awareness in your local community – and increasing brand awareness is essential for attracting new customers. Read MoreThe Power of Promotional Products: Are They Still Relevant?
March 27, 2024 Promotional marketing products are a staple for many businesses when they visit trade shows, conferences and other types of events. But do they still drive impressions and bring in new customers? Read MoreDirect Mail: Measuring Your Success
January 26, 2024 Running a direct mail campaign is a great way to bolster your marketing efforts. But these strategies won’t be nearly as useful to you and your business if you aren’t measuring your success – especially your return on investment, or ROI. Read More24 Marketing Ideas for 2024!
December 08, 2023 Here at Allegra, we’re ready to help you hit the ground running with a crop of marketing ideas you can use right away! Read MoreMaximizing Your Direct Mail Impact: Navigating Address Validation Like a Pro!
December 08, 2023
Ever wonder why some of your mail never seems to reach its destination? It's all in the details! In our latest blog, we're spilling the secrets on how to make sure your mail doesn't just leave your outbox, but actually arrives where it's supposed to. Learn about the simple yet crucial mistakes to avoid and how to breeze through the world of bulk mailing with ease. No jargon, just straightforward tips to help your mail find its way home!
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What Makes For a Good Customer Experience?
November 21, 2023 The customer experience journey is critical to converting first-time buyers into loyal clients. How do you create a positive customer experience? Read MoreMaximize Your Savings with Bulk Presort and Automation Mail Services: A Comprehensive Guide
August 25, 2023
Are you sending 200 or more mail pieces, marketing mail, donor solicitations, or any other type of mail? If so, you could save significantly with bulk presort!
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6 Ways To Use High-Impact Printing To Stand Out
August 15, 2023 The tangible nature of printed pieces is one of the greatest benefits and reasons they stand out from digital marketing. Read More5 Ways To Boost Your Trade Show Presence
June 14, 2023 Trade shows are a great place to promote your brand, find new customers and build relationships to help your business grow. Read MorePromote Your Business With Direct Mail Marketing
June 14, 2023 Direct mail marketing is an essential part of your business marketing strategy and integral for promoting your brand and connecting with customers. Read MoreTaking Advantage of Variable Data Through Direct Mail
June 06, 2023 Direct mail is a powerful, tangible way to get in touch with both potential customers and return clients. Learn how you can take advantage of data to deliver stronger results! Read MoreHow Can Promotional Products Boost Your Business?
May 30, 2023 Promotional products offer a variety of benefits for your company like creating new business opportunities, showing appreciation to current customers and spreading brand awareness. Read MoreHow to Add Print Bleed in Canva, Illustrator and InDesign
April 22, 2023
"Say goodbye to awkward white edges and hello to professional-looking design results. In digital designs, print bleed is your secret weapon. But are you using it to its full potential? We recommend adding .125" of bleed to make the most of your artwork. Don't know how? Not to worry, we've got you covered with easy-to-follow steps for adding bleed in your favorite design software - take your prints to the next level!"
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5 Tips To Make Your Trade Show Display Stand Out
March 14, 2023 Want to grab the attention of potential customers and attendees at your next event? Trade show displays are a great way to accomplish this by showing off your brand and promoting your business. Read MoreWhen To Replace Your Custom Vehicle Graphics
March 13, 2023 Whether your business is brick-and-mortar, mobile, or operates solely online, you can benefit from custom vehicle graphics on your vehicle or fleet of vehicles. Read MoreDesigning a Logo that Captures Julie Knecht Team: Our Rewarding Experience
February 23, 2023 Julie Knecht, a top realtor in Northern Nevada, partnered with Allegra to redesign her logo. The logo needed to capture the essence of her brand - simplicity, elegance, grace and connecting clients to their new homes. Allegra rose to the challenge and created a sophisticated yet modern design that perfectly encapsulates the spirit of Julie Knecht Team. Read MoreMarketing Insider | Issue 3 | 2022
January 13, 2023 In this issue we will cover strategies all marketers can learn from nonprofits, understanding the role that color psychology can play in your messaging, gain new knowledge of the role signage plays in your marketing through key statistics, how to connect with prospects promotional products and how to successfully plan a direct mail campaign. Read MoreInstantly Upgrade Your Brand With a Professional Email Domain
December 29, 2022
Looking to give your brand an instant upgrade? Consider using a custom email domain!
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Why Branded Presentation Folders are Essential for Your Business
December 14, 2022 In today’s fast-paced world, practicality and organization are key to maintaining a professional reputation, and presentation folders do that and more. Read MoreBrochure Printing: Why Does Your Business Need it?
December 14, 2022 Brochure printing offers your customers a clear overview of your business and its products or services in a straightforward, informative manner. Read MoreKey Marketing Materials Every Business Needs
November 16, 2022 Regardless of what your specific industry or marketing ideas may be, there’s a few things that your business absolutely needs. Read MoreReal Estate Marketing Essentials: Business Cards, Yard Signs, Open House Signs and Postcards
November 10, 2022 When brainstorming how you can use a diverse mix of business signs to promote your real estate agency, have you considered yard signs, business cards, open house signs, door hangers and postcards? Read MorePostcard Printing – The Simple and Effective Print Marketing Secret
November 10, 2022 Postcard printing by Allegra is a simple, yet very effective, print marketing strategy. Read MoreHow To Tell A Great Nonprofit Story
October 25, 2022 Learn how to tell a great story with these ideas. Read MoreUsing USPS Every Door Direct Mail to Grow Your Business
October 22, 2022 Every Door Direct Mail (EDDM) from the United States Postal Service (USPS) is a cost-effective way to reach potential customers in your area. Read More2022 Corporate Gift Ideas
September 14, 2022 Thinking about corporate gifts to thank employees for all of their hard work? Read More10 Customer And Employee Appreciation Gifts For The Holidays
September 13, 2022 Looking for creative ways to let customers and employees know they are appreciated? Read MoreIs Marketing A Sixth Sense?
March 02, 2022
Learn more about using the appeal of all your senses when creating a marketing campaign
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