Dear Fellow Marketeer,
It seems cliché to say it, but as we all know, first impressions are everything. And with only one shot at nailing that first impression, it’s smart to have a good understanding of the way your audience sees your brand. Even before they step through the doors of your location, (if they do at all), your customers are already visually engaging with your branding. Ask yourself, are your visuals making the first impression your brand deserves? Like any long-term relationship, the pivotal moment is first exposure – and every time that follows should build upon an initial, positive perception. Outdoor signs and interior graphics, your website and email marketing images, postcards and other direct mail all support your overall strategy and rely on visuals to capture and keep attention. The repeated exposure to consistent messaging and branding builds memorability and helps differentiate you from your competitors. This issue of Marketing Insider explores visual marketing to offer you food for thought as you develop or refine your marketing plan. Starting on page 2, you’ll find tips from the nonprofit sector, including how your visuals can be more inclusive for all audiences. On page 4, see how the psychology of color can influence your customers’ perceptions, further supporting the need for a holistic look at your branding. For even more proof, page 5 features some revealing statistics on how signage alone can impact your bottom line. To ensure you consider the visuals for all your promotional channels, we’re offering five ways to freshen your content and repurpose it across mediums, starting on page 6. To round out the issue, you’ll learn the right questions to ask when plotting your next direct mail campaign, trending promotional items to give out at your next event and much more. As always, don’t hesitate to let us know if there’s anything we can do to help you, even if you’re simply looking for a new perspective during a brainstorming session.
Take care,
Patrick Croarkin
Owner & Impact Stategist
AllegraReno.com
