PERSONALIZED PRINTING: Variable Data Cuts Through the Clutter
When it comes to visual impact and targeting capabilities, print is as powerful as ever. And thanks to variable data printing (VDP) technology, it’s possible to insert personalized messages and images into your printed pieces. Work with Allegra to develop marketing items utilizing the power of variable data printing in order to grab attention and leave a lasting impact on your customers and clients.
What is variable data printing?
Variable data printing, sometimes referred to as variable imaging or variable information, is a digital printing technique that changes specific elements in each printed item, such as the text, graphics or images.
This personalized one-to-one marketing approach helps you break through the clutter and appeal to each person as an individual. Current and potential customers receive a lot of marketing materials in the mail. When you use variable data printing to personalize a direct mail message, it helps it stand out from the rest of the mail they receive. Consumers who see their own name or images and information are more engaged, and more likely to respond.
Using an individual’s name or other personal data can transform even the most basic transactional touchpoints into marketing opportunities. For example, postcards can offer new products or services based on past purchases, and newsletters can be personalized to include content or images specific to certain audiences. If your business is advertising to a diverse community, the language that your postcards or other materials are printed in can be changed based on the household that you are sending to, ensuring your recipients are able to understand and connect to your message.
One of the keys to successful VDP campaigns is a creative layout that highlights the variable elements. Work with us for the right creative design, teamed with digital savvy and production techniques and expert custom printing, for variable data printing that hits its target!
Ready to get personal? Talk to Allegra about variable data printing and how it can boost your campaign results.
