DIRECT MAIL: Personal, Direct and Powerful

Grow your sales by getting the right message to the right person, at the right time, with Allegra's direct mail design and printing services.

Direct mail continues to be an effective and relevant marketing strategy, even in these digital times. Studies show that up to 90 percent of direct mail gets 'opened', unlike digital ads that can be ignored or deleted instantly. Direct mail is a physical piece that recipients touch and interact with - and even if they decide to discard it, they will recall the brand and hopefully the message. Print marketing is considered a trustworthy media channel, giving your brand credibility and building trust with your customers. At Allegra, we can help you leverage this with a direct mail strategy to reach your target audience.

These are some of the top reasons companies of every size choose Allegra's direct mailing services:

  • It is a cost-effective solution. Direct mail printing costs are often lower, and provide a bigger ROI, than other marketing strategies.
  • It can be personal. Let's chat about the different customization options we can utilize to make your message feel personal.
  • It engages the senses. Direct mail is tangible, giving your audience something to hold on to.
  • It is flexible. Seamlessly integrate your direct mail campaigns with your digital marketing strategies.
  • It is measurable. There are different ways to track the effectiveness of your direct mail campaigns to measure their success (such as QR codes).

We Are Your One-Stop Direct Mailing Services Provider

Allegra is your one-stop shop for everything related to direct mail. We will help you plan and manage your direct mail campaigns every step of the way, from initial ideas and concepts right through to the paperwork and deposit at Canada Post. Our team will create eye-catching designs that stand out in the mail - we often recommend a shape or size that stands out from the crowd. Think outside the rectangle!

You will get professional results with our state-of-the-art printing technology, and you can rely on our mailing services to meet your delivery deadlines (subject to Canada Post delivery schedules of course!).

One to one. One to a few. Or one to many.

Canada Post offers several direct mail options, each with specific benefits and characteristics. Depending on your target audience, budget, and message type, we can help you decide which is right for you. As a quick overview, the two most popular choices are as follows. Neighbourhood mail, also known as Unaddressed mail, is distributed to every address in a specific area. There are ways to target certain demographics (such as household income) as well as whether you want to send to a business or household, or both. Personalized Mail, also known as Addressed mail, is as the name suggests, a piece that has the recipient's name and address printed on, from your client database. 

For a hard-working communication channel that is targeted, personal, flexible, measurable and cost-effective, look no further than direct mail. From postcards to letters and more, we will build a direct mail marketing strategy that works for you.

To get started on your next campaign, contact Allegra today!

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Customer Testimonials

It is always a pleasure to work with the team at Allegra. Their professionalism, attention to detail and the personal touches make every visit a positive one. We have been a long standing customer and will continue for many years to follow. Kudos to Ron and the team!

Michael S, Kingston, ON, February 2025.

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