Hello!
Two months in and we hope your year is off to a good start! Looking back, last year was an exciting and productive year for us – starting with our rebrand from KKP to Allegra, and then throughout the year we continued to add to our production capabilities to offer more product range and efficiency, while still ensuring the high-quality work we are happy to be known for. Read on for a bit more about what we have been - and will be - up to in 2024!
DirectMail - It works!
Hopefully, you received our mailer last month - using Canada Post’s Precision Targeter we mailed to all Kingston
and area businesses. We also hope the piece stood out from all the usual rectangular bills and postcards!
We have had great feedback from our customers who regularly use direct mail as part of their marketing mix.
It can be used for numerous purposes: generating new leads, maintaining brand awareness, retaining customers
and more. We can help you narrow down your target audience using different demographics, to work with your
budget and goals. Sending a well-designed, unique piece to your chosen audience is only part of the process.
You also need to ensure you’re measuring the results of your mailings to see how well they perform.
Read about how easy it is to track and measure your mailingcampaign results on our blog!
Interested in planning a campaign? Call us to set up a time to get started – 613 634-1311.
New Machine, New Capabilities
We are constantly looking for ways to improve efficiency and increase our product offerings. Towards the end of 2023 we brought in a brand-new digital die cutter and are excited to show you what it can do (can you tell Joanna was happy when it arrived?). For example, we can produce prototypes and small runs of packaging. We are no longer limited to the size of precut labels on small sheets, as we now print and cut to any shape or size on larger (therefore more cost effective) sheets. We can easily cut unique shapes – for example, we have already done hexagonal business cards for a beekeeper and ovals for an egg farmer! Here’s just a few of the things our new SC6000 can do:
- Contour cut labels
- Packaging (think boxes, trays, inserts)
- Custom shaped business cards
- Custom doorhangers
- Self-locking tent cards (no need for tape)
- Advent calendars
- And so much more – watch this space!
The Impact of Ink
Are you interested in reading more about the impact print can have on your marketing efforts? If so, there is a new report available that contains some interesting statistics that may help you in your planning. Download it here to read on your device or let us know if you would prefer a printed copy (we know someone who can print that for you!).
ink and impact print
The report covers a variety of questions that marketers were asked about their challenges, how they measure ROI (return on investment), how much of their marketing budget they allocate to print and more.
Ultimately, we believe that including printed items in your marketing toolbox gives credibility to your business and brand as potential customers will see that you have invested in your business. If you are going to invest in this way, of course you want the end results to be high quality and well-designed, and that is where we come in. Contact us to get started!
As always, thank you for taking the time to read our update – your ongoing support is very important to us, and we are here to partner with you and help with any of your business needs, so please contact us if there is anything we can do – now, or in the future.
