CONTENT MARKETING: Start a Conversation and Keep It Going
Content marketing strategy is the marketing approach Grand Rapids businesses use for creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — ultimately, to drive profitable customer action.
A good content marketing strategy drives search performance in Grand Rapids and surrounding markets, increases customer engagement and provides better business results through a positive brand opinion and web traffic. Yet, producing content on a consistent basis is one of the primary challenges of businesses and organizations.
