How do you decide if you should keep things in-house
versus working with a third-party marketing professional?
Small businesses often start with a DIY approach to marketing due to limited resources. But chances are, you’ll reach a moment where turning to the pros becomes a necessity. Determining when that moment happens can be difficult.
Here are a few signs to look out for to help figure out
when you should start reaching out to the pros:
Running Out of Time: Keeping your business in full swing each day demands a lot of time and attention. As your business continues to grow, those demands get bigger. Managing your marketing efforts on top of your day-to-day operations can quickly become overwhelming – and often, your focus on marketing becomes the first thing to fall by the wayside. If you find yourself too overwhelmed to make those crucial marketing decisions, it’s time to call in experts who can dedicate their full attention to ensuring you see results.
Skill Gaps: The most effective marketing requires knowledge across various platforms and areas, such as social media channels, SEO, content marketing, PPC campaigns and much more. While you may have functional, applicable knowledge in some of these areas, you may be lacking the depth of expertise to develop a comprehensive, multichannel marketing strategy. Working with a marketing professional ensures you have a team of professionals at your back that excels in those different areas to deliver strong results on behalf of your business.
Lack of Access: Some of the most successful marketing tactics today are based on leveraging accessed analytics, automation tools and other advanced strategies that DIY efforts may not be able to harness on their own. Meanwhile, full-time marketing pros tend to invest their time and effort into the latest technologies in order to optimize every campaign, track performance and deliver insights.
Needing New Perspective: Your in-house team may end up falling into routines or struggling with creativity and innovation over time. By collaborating with a marketing agency, you’ll instantly introduce fresh perspectives and diverse experiences into your approach. External influences can help develop a fresh, creative spark for your market.
Gaining a Competitive Advantage: Let’s face it – today’s market is more competitive than ever. Maintaining an advantage requires a nuanced understanding of consumer behavior and how your audience interacts with your brand across numerous platforms. A third-party professional can bring insights and competitive analysis to create a fresh strategy for your business, enabling you to differentiate yourself from your competition. Ultimately, the decision to eschew DIY efforts in favor of working with an outside professional will depend on many factors such as your budget, your existing capabilities and your long-term business goals. However, taking advantage of the resources and expertise of a full-time marketing team can help you navigate each and every challenge that comes your way.
If you feel it’s time to start working with the pros, consider Allegra!
We are experienced, local, and live!
Take 15% Off a New Multi-Channel Marketing Campaign!
Contact Us for Details: 616-248-4110
