Direct Mail Can Help Generate Leads and Sales
Digital channels have their advantages, but they can be a hit-or-miss approach to finding your prospects. Direct Mail allows for a highly targeted and personalized campaign. A well-designed and intriguing physical piece of mail will end up right in your prospect's hands and in front of their eyes every time!
Overall, 43 percent of those surveyed plan to increase their use of direct mail in the coming year.
The most successful marketing strategies incorporate direct mail, even as the digital marketing landscape evolves. In fact, those who expect to meet or exceed revenue goals in the coming year are significantly more likely than others to increase the use of direct mail in the coming year (50 percent vs 41 percent).
Additionally, 65 percent of marketers surveyed say that direct mail can help them increase brand awareness. Another 57 percent of those surveyed say that direct mail can generate sales and 53 percent say it can drive traffic to their website. Learn how to measure your direct mail success!
To understand more about the resilience and results of print and mail in modern marketing, download Allegra's Ink & Impact Report.
*Personalized B2B Original Research Services - Ascend2
Novosad Realty Partners 15+ Years of Direct Mail Communications
Novosad Realty Partners is a family-owned real estate brokerage company locally grown in Grand Rapids, Michigan.
Their 30+ years of experience and area market knowledge, along with their amazing team of associate brokers and realtors have made them the premier choice in local real estate agencies. With 75% of their business coming from referrals and repeat clients, Novosad Realty services the entire Grand Rapids area and surrounding communities.
Owners Bob and Lisa Novosad believe staying in front of their past clients is extremely important and the best way to maintain lasting relationships and build a great referral network. Direct Mail has been one of their favorite communication channels because they know their well-crafted message, with a visually appealing design, will be seen!
novosad winter marketing update post card
The “Quarterly Market Update” direct mail postcard is their longest running communication campaign. It is designed, printed, and mailed to over 800 clients 4 times a year, with the help of the Allegra Grand Rapids print production team of specialists.
“We've been doing it for 15 years+ and certainly believe in regular 'touches' with past clients. That's a key component for a referral business.” - Bob Novosad
