Allegra DirectCONNECT: Supercharge Your Direct Mail Campaigns with Hybrid Marketing
Need help maximizing your marketing ROI?
Ready to boost your direct mail strategy and add new channels to your marketing mix?
Hybrid marketing with multiple digital channels is the future of direct mail with an average increase of 23-46% in results compared to a traditional direct mail strategy.
One mail piece has potential to reach the same audience multiple times across multiple platforms. The integration of these channels and tools helps your campaign run smoother and cover more ground faster.
You can also measure your campaign’s performance and ROI more easily with access to detailed campaign analytics and mail tracking information all organized within an accessible, customized dashboard.
How Can I Integrate Direct Mail Marketing with Multiple Digital Channels?
Be prepared for new calls and online leads with tracking that tells you exactly when your direct mail campaign is expected to arrive in homes and confirmation of delivery.
Receive a list of who came to your website from your direct mail campaign and what actions they took. You can also get the postal addresses of unique visitors who were not on the mailing list and retarget them in future campaigns!
With Informed Delivery® integration, your mailing piece will be accompanied by a full-color, clickable ad within the grayscale email preview sent by the USPS before mail delivery. You will also be able to track where Informed Delivery® emails have been opened (geographically)!
Track your campaign’s effectiveness by recording every call that comes in, receiving live updates and collecting names, addresses, phone numbers and demographic information of callers when available.
Pre-match your mailing list with Facebook and Instagram user accounts to deliver ads to your target audience before, during and after your mailing. This strategy boosts the impact and consistency of your message across platforms.
If a prospect leaves your website without taking action, remind them of their interest by re-engaging and directing them back to your site through retargeting ads on Facebook, Instagram and the Google Display Network. From your dashboard, you’ll be able to see the number of people who viewed and clicked on your ad and the number of unique visitors who came to your website.
Contact Allegra today to learn more about DirectCONNECT and maximizing your direct mail marketing efforts through multiple digital channels.
