Most businesses have busier and slower seasons – so it’s important to take advantage of the ebb and flow with seasonal promotions. They can help increase sales and improve brand awareness within your community.
Here are some ideas to make your seasonal promotions more successful.
1. Start Early
You should start planning your events long before the promotion is supposed to happen. No one likes being crunched for time on event planning! Start early enough to have enough time to think about what and how you want to promote your product or service. Make sure you have enough time to get your marketing materials in order, too – lead times on certain signs and displays can sometimes be lengthy!. You should also identify the perfect time to start advertising. Creating a promotional calendar can help with this.
2. Do Audience Research
Understanding your target audience’s wants, needs, pain points and behaviors during the different times of year can make your promotions more successful. Aim to tailor your marketing messaging to address these concerns. Be sure to personalize your marketing where you can, which can significantly improve engagement and increase sales.
3.Creative Campaigns
Align your promotional materials with the season’s theme. Use seasonal colors, imagery and messages to capture attention. You wouldn’t use snowflakes and cool colors during summertime, right? Mirroring the season’s colors and imagery and leveraging relevant content can make your materials more eye-catching.
4. Offer Discounts and Deals
Limited-time discounts and deals during a particular season creates a sense of urgency. When something has a deadline or an expiration date, it encourages your audience to take advantage of the offer before it disappears.
5. Find the Right Channels
There are numerous marketing channels available to you – so many, that it may seem overwhelming. However, your audience research ideally should show you which are the most effective for your audience. You may want to explore how social media connects with your target demographic, or consider personalized email marketing. If you operate a brick-and-mortar location, use in-store offers with displays, banners and other graphics.
6. Partner with Other Businesses or Charities
Consider working with other organizations in the area to get your name out there. For example, you could do an event with a local youth sports team. Partner with a charity and promote charitable causes. This can improve your brand image in the community by showing how much you care, too.
8. Customer Experience
The worst thing that can happen if you run a promotion is that the coupon code or discount doesn’t work at checkout. You must make the shopping process easy and seamless – online and offline. At the end of the promotion, follow up with the customers. Try sending a thank you note or even another offer. You could even ask for their feedback to increase engagement.
Maximize your seasonal promotions with our assistance. We can help you with all your advertising and promotional material needs. Contact us today to get started.
