Want to grab the attention of potential customers and attendees at your next event? Trade show displays are a great way to accomplish this by showing off your brand and promoting your business.
Top Tips For Your Trade Show Displays
Whether it is your first event or you’ve attended tons of shows, make your next trade show display the best one yet with these tips:
Brand Consistency is Key
Knowing your brand and being able to present it in an honest way will make you stand out above your competitors. Authenticity and consistency are key. For any type of marketing—whether it is print, digital or all of the above—you need to truly know your business’ brand inside and out.
- What is your brand story?
- What makes you unique?
- What benefits do you offer?
- Why are you the right choice?
- What is the tone of your other branded messaging?
You need to know the answers to all of these questions to develop a consistent brand message across all platforms and marketing materials, including trade show displays.
Consider Your Audience
Once you know what makes your brand unique, you need to make sure you know your target audience. Who are you trying to attract? What do they like? Research what resonates with your audience and implement those elements into your trade show displays.
If you are engaging with existing customers to promote a new product or service, you may already have a fair amount of insight. Capturing brand new leads may be a little trickier, but that is where you can get creative with your display to make it more enticing and inviting to new prospects.
Create a Colorful Trade Show Display
Choosing the right colors for your trade show displays comes down to creating a consistent brand image that is eye-catching and cohesive. You want to make sure that you use the same color or colors as your logo and other branded materials.
For example, if your logo is blue, don’t make your entire trade show booth red. That doesn’t mean you can’t incorporate red though. A solid rule of thumb to follow is to choose three colors and implement the 60-30-10 design rule.
- Unify with a primary color – 60%
- Contrast with a secondary color – 30%
- Emphasize with an accent color – 10%
That doesn’t mean you can’t choose a neutral or monochromatic color scheme either, but the goal is to make sure you create a display that catches attention and excites customers.
Maximize Your Space
Trade show booths have set sizes, but instead of approaching that size as a limit, look at it as an opportunity to get creative. Maximizing your space does not mean you cover every square inch—that would be a cluttered mess. You actually benefit from keeping about 40% of your booth as empty space. This brings balance to your trade show display, so you don’t overwhelm your visitors.
Create an Ice Breaker
Trade shows are lively, exciting and, at times, overwhelming. Where to begin? Who to talk to first? Attract visitors to your booth by creating an interactive element that encourages them to get the conversation started. This could be a live demo or even a scavenger hunt with clues that lead to your booth. Plus, make sure you always have a giveaway to award as a prize!
Allegra Summerville creates trade show displays that help your business stand out from the crowd. Contact us today to learn more and get started!
