Real estate agents, property managers and sellers all have one thing in common: they want their listing to go for top dollar, and fast! While it seems simple enough, there are a few things to keep in mind when you are marketing commercial and residential properties alike. You are telling a story and trying to paint a picture to help your prospective buyer or leaser see themselves in your space. While practicality can sell, visualization seals the deal.
So how do you make this happen?
1. Use compelling images. Instead of snapping a couple of quick photos on your phone, reach out to a local expert that specializes in residential or commercial properties. Those that are trained in the field can help see things from a different perspective, merge together images to show a panoramic view and even highlight key selling points that you may overlook.
Pro tip: If the property is a big sell – consider staging it with furniture so a prospective buyer can see themselves in the space. The additional investment will pay off in the long run.
2. Design is key. While a picture is worth a thousand words, a prospective client needs to know what the space is going to do for them and how it fits their needs. They may be able to write off the fact it doesn’t have a wish list item if you hard sell the other pieces. Professionally-designed marketing material that lists key features along with strong photography can help drive the inquiry to you. Don’t cut corners to save costs – you could be selling yourself short in the long run.
3. Create a sense of urgency. In today’s market, people know that properties are going fast – so make sure you communicate clearly with your prospective buyers on open house dates and when other offers come in. That way, they know that you have their needs top of mind, which adds more value to the relationship.
Pro tip: If they qualify for special grants or funding options, make sure you communicate those deadlines to your buyers, too.
Ready to get started? Reach out to the Allegra team so we can help you create a listing that paints the story of a forever home.
