In the past, a business’ marketing efforts may have only focused on sending emails or printing branded materials, but the marketing world has since evolved to include more channels than ever before.
With so many marketing channels and more opportunities for your business, it’s important to design a multichannel marketing plan that utilizes the right channels to fit your needs and reach your target audience.
Why Do You Need to Prioritize Multichannel Marketing?
Your goal is to reach as many potential customers as possible. Although only using one or two channels may seem easier, it also limits your marketing opportunities. Creating multichannel marketing campaigns that work with your brand’s identity and targets the right audience is a great way to broaden the scope of your marketing efforts to reach more customers.
One of the biggest reasons to integrate multiple channels into your marketing plan is in the numbers: 72 percent of consumers say they prefer to connect with businesses through various marketing channels. Using multiple channels also gives you lots of opportunities to build trust with your audience, spread brand awareness and entice new customers through the platforms you choose to use.
How Can You Make the Most of Your Multichannel Marketing Efforts?
Multichannel marketing can be a daunting task for many businesses, but the good news is that you can take some simple steps to create a multichannel strategy that works for your unique needs and brand identity. Here are three tips to keep in mind when getting started:
Utilize the right channels for your business
The number of marketing communication channels to choose from can be overwhelming, but luckily you only need to choose the ones that will work best for your brand and customer base. As important as it is to integrate multiple channels into your marketing strategy, you also want to avoid choosing too many. Instead of spreading your resources thin and creating lower-quality content across every channel, choose a few that are the right match for your business and focus on those first.
Make sure your brand identity is consistent across all channels
A common pitfall of developing a multichannel marketing strategy is that the messaging and branding aren’t consistent across all channels. Your content should feel connected across all channels and deliver a coherent message to your audience that accurately reflects your brand identity. For example, your logo, brand colors and taglines should all be the same regardless of which channel you’re marketing through.
Create marketing content that reaches your target audience
The key is to align your marketing efforts with your customer’s needs through multichannel campaigns. While writing and creating your marketing campaigns, ads and other content, consider these questions:
- What are your potential customers searching for?
- How can you fulfill their need?
- Why should they choose you?
Create content that will work well with your chosen marketing channels and also resonate with your target audience. This is a chance to get creative with your campaigns – whether you’re filming videos for social media, making eye-catching graphics for emails or writing copy that grabs the attention of your customers. Your content should successfully reach your audience, connect with them and reflect your brand accurately.
Are You Ready to Get Started with Multichannel Marketing?
Let our expert team at Allegra Ottawa - Catherine Street help you navigate multiple marketing channels and create content that consistently represents your unique brand. Contact us today to get started!
