Signage is one of the best ways to build brand awareness in your local community – and increasing brand awareness is essential for attracting new customers. Your signs should be an extension of your brand, including having your company logo, messaging, and any other standout features that distinguish your company from your competitors.
Sign placement is also extremely important for them to have an impact. Adding signs in the following locations could increase brand awareness around your local area:
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Your vehicle: Most people drive around their town a lot. Adding a vehicle sign can offer some free advertising as you do errands or go to meetings.
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Local sports teams: If you have a major, minor, or little league team, then this is the perfect opportunity to build brand awareness and get involved in your community. Sponsoring the team and hanging a banner at games can help increase your brand penetration.
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Bulletin boards: Every town has a coffee shop – or many – and these usually have notice boards. A lot of communities also have community bulletin boards to share the latest news or happenings. Add a sign or flyer to these. Just be sure to ask the person who owns the business or runs the bulletin board first for permission.
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Events: Getting involved with the community is the surest way to create a positive brand image. Help with the local festivals, parades, or community events. Hang posters with your logo to add more value and increase the chances of brand recognition. Take part in farmer’s markets. For these, you should use an A frame in front of your booth with your signs. You should also hang a banner on the main table.
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Vacant spaces: If your town has an area where there’s redevelopment or an empty lot, get permission from the owner(s) to add your signs to the space.
You should also get your customers involved. Many people are brand loyal and would be willing to hang magnet signs in their windows, cars, or even their own businesses. In exchange for helping you with your advertising, you could give the customer a discount or a free item.
Need Help Creating Your Signs?
At Allegra, we know how to make lasting impressions with custom signs for your business. Contact us today so we can discuss our printing services and come up with a sign solution for your company.
