The standard array of promotional products is great but sometimes the moment calls for something a bit more…distinct. Products that are a bit more out of the box are a great way to get the attention of customers. Innovative promotional products can leave a strong impression on customers. Additionally, these types of items not only help your business shine, but they help the customer to stand out. The product becomes its own conversation piece - and your branding becomes that much more visible.
Innovative promotional products catch the eye
These products can be fun and catch the eye. For example, if your business has a mascot, then you might be interested in mascot slippers. These items are brightly colored and feature the face of the mascot with space for additional branding on the foot straps. The slippers are definitely eye-catching. However, it is not just eye-catching: they are very comfortable, ensuring that they will get used frequently, exposing your brand to a large audience.
Innovative promotional products create a strong brand experience
These unique items generate strong positive associations in the customer with your business. It’s easy to see how that might be with something like chunky mascot slippers. But eco-friendly products can generate those same positive associations among environmentally conscious customers. Younger customers in particular will appreciate promotional items such as an organic cotton tote bag, generating positive associations with your brand.
Additionally, innovative promotional products generate strong sentiments of brand loyalty. They generate a strong sense of connection to your business, as well as increased brand recall - which helps you stand out from the competition.
Innovative promotional products act as a brand ambassador
Due to their nature, promotional products act as de facto brand ambassadors. The more innovative and unique the product, the greater the reach for this ambassador. For example, women will always notice a woman with a particularly striking nail color and will ask where they got such a beautiful color. This summer, a promotional bottle of Brat green nail polish would have been a strong brand ambassador among younger women customers. In such a scenario, the bottle of nail polish would be passed around and admired - perhaps even given to the other party.
The right promotional product, in the hands of the right customers, carries a cachet that can be difficult to convey in traditional marketing, such as a TV or Facebook ad. The ad needs to convey specific information, such as location or what items are on sale and for how long. The promotional product carries none of that burden. For the right customers, it’s just “fire”. The positive associations that you want to set up for your business lies directly in how much cachet the product carries with the target audience.
Innovative promotional products make your customers love you
One great benefit of the unique promotional product is that it doesn’t even seem like a promo. It reads to the customer more like a gift. It feels personalized and customers appreciate it more. The positive associations start right away as soon as the promotional product is given to the customer. The greater level of uniqueness or innovation, the greater the sense of exclusivity is inspired in the customer, which in turn inspires an increased sense of brand loyalty.
The innovative promotional product sends several messages to customers. They signal to customers that you understand them and their needs, by providing a unique and useful product. They signal a certain cachet, helping your business to stand out in comparison to your competition. Or they can signal a sense of fun: indicating to your customers that your business has a sense of humor can also help you to stand out. Finally, it indicates that your business goes the extra mile to get beyond the ordinary, which has positive associations with your brand.
Get noticed in Boulder, Aurora, and Loveland, Colorado, with innovative promotional products from Allegra Marketing!
If your business needs promotional products, Allegra Marketing is ready to assist. We have three convenient locations in Colorado to serve you. Please stop by today and talk to us so that we can help figure out the right mix of promotional products for your business and clientele.
Check out our Aurora location, located on Denver’s east side at 16200 E. 2nd Ave, or call: (303) 360-0733. In Boulder, stop by our location at 2985 Sterling Ct, or call: 303.443.7671. Or if you’re in the Fort Collins area, our location at Loveland, 215 E 7th St., or call: 970.667.1233.
Allegra Marketing has all the branded merchandise you could need. Whether it is something from our list above or another item, Allegra Marketing can brand the item with your logo. With Colorado-based locations in Boulder, Aurora, and Loveland, we’re ready to print branded merchandise items for you that will ‘wow’ your customers and build the kind of positive brand awareness that you want.
Visit https://www.allegramarketingprint.com/locations/aurora-co/ to request a quote today! We're always happy to chat about how we can make innovative promotional products that help you stand out from the competition!
