Direct mail, in this digital age, is a trusted form of advertising. Users are growing numb to the never-ending online ads that inundate our daily lives, not to mention Zoom meetings and reliance on email. It is estimated that by 2025, 36.2 million Americans will be working remotely, an exponential increase from the pre-pandemic 16.8 million. So why not give your audience something physical they can experience outside of the digital world?
That is not to say the digital world doesn’t hold great value. Combining an email campaign with direct mail, increases value and response, resulting in six times the returns an email campaign alone would get.
“Astute marketers should not be regarding direct email and direct mail as a choice — an either/or decision — but should be exploring how the two mediums are combined to provide the greatest incremental, complementary effect.” (
