LinkedIn is a great platform to share your professional success, but did you know it’s also important for company branding? We’re excited to dive into the wonderful world of LinkedIn and how we at Curry can help you!
The platform specializes in professional networking and career development. It’s a well-known way to get your personal brand in front of potential employers. It also works the other way around; LinkedIn’s functionality helps brands get in front of potential employees and customers.
Networking
LinkedIn is a prominent professional platform that works like a digital networking event. Each connection you have puts you closer to their other connections, developing your evolving network. With so much digital noise, it’s important to stay connected and active with your connections. The next time you are looking for prospects, connections, or great content you can find it right at your fingertips.
Future Employees
Getting your brand in front of amazing potential employees is great for growth. As an official LinkedIn content creator, my first move when interviewing for a new potential position has always been to look at that company’s LinkedIn page. How many current employees connect their personal LinkedIn, publicly showing their support for the company? How much content is there and is the page well set up? Curry Printing is a company that has grown a ton in the last year, and that shows on our page. Future candidates will be able to look at our company page, see the diversity of our staff and how those current job titles have expanded into new departments. With this growth, we are getting ready to launch our digital marketing services and can help you make the best impression to attract new talent.
Business 2 Business
If you’re a B2B company targeting other businesses, professional platforms are a notable asset. You’re going to want to heavily invest in a LinkedIn strategy and get in front of those professional decision makers and content creators. You can use ads and boosted content to target professionals with specific job titles, educational backgrounds, levels of seniority, and other specifics. This lands you right in your target market’s newsfeed, so you don’t waste your time and money advertising to someone in the wrong department. LinkedIn has a unique reach and ad set up perfect for reaching other businesses.
Business 2 Consumer
LinkedIn is just as important for B2C companies. Your organization has the capability to increase brand awareness and get in front of potential customers. The event advertising function is perfect for spreading awareness, telling people more about the event, and driving registration. Any company can use native and video ads to reach a desired target demographic. The shift of B2C marketing on LinkedIn is recent, but don’t let that fool you, it’s a powerful marketing tool.
If you decide to take the next step in your LinkedIn journey, don’t hesitate to contact us! We have a diverse team, expertly trained in everything from printing and direct mail to social media management and Search Engine Optimization (SEO). We will bring your print, branding, and marketing ideas to life!
Check out our company LinkedIn page!
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