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Stickers have become increasingly popular lately, from the holographic stickers, emotional support water bottles, and Y2K themed stickers to the 
Personal Endorsement
If a consumer puts your brand’s sticker on their personal items, they are making an endorsement. They like your brand, and what your brand stands for, enough to wear it as a badge of support. Do you think anyone is going to put a sticker from a brand they hate on their laptop? That endorsement serves as perceived brand quality; it’s an in-person 5-star review.
The Pandemic
The pandemic has changed how we operate across all industries. Emphasis on a virtual world has cut down on chances brands have to interact with their customers and change value perception. In a 2021 survey, 50% of respondents said they shop based on necessity, instead of impulse, and value for money became increasingly important. If you don’t provide enough perceived value for your customers, it’s easy to fall behind.
Design Matters
Engaging, quality stickers are more likely to be used and carried around on everyday items. The perceived value can be gained through high-quality offerings, social impact, brand values, even humor. Using a relevant meme, joke, or reference on a sticker adds to the personality of the brand.
Tik Tok Trends
Tik Tok is a good place to start for trend research. Water bottle stickers blew up on Tik Tok and the “
Stickers are a fun trend that can engage customers and add value to your brand. Here at Curry, we have expert designer, sales, marketing, and production staff to make the most of your printing and digital efforts.
