Why Direct Mail is Making a Comeback for Small Businesses in Colorado
You might think sending marketing materials through the mail is old news, but it's actually making a big comeback. Would you believe that 80-90% of people open their physical mail, while only 20-30% open emails? That's pretty impressive. And it's not just older folks: about a third of people under 30 say they've responded to ads they got in the mail.
For small businesses trying to get noticed in their local area, this is huge. If you're running a business in Colorado, you might want to check out what we do here at Allegra Marketing. We've helped local businesses in Boulder, Aurora, and Loveland use direct mail marketing to grow their businesses for over 10 years now.
Let's talk about how our local approach to mail services may help your business get seen more and connect with the right people. We'll look at some practical ways you can use direct mail to grow your business, even when it seems like everything's gone digital.
Why Direct Mail Works Better Than Digital Marketing
People Really Look at It
Direct mail gets people's attention. Up to 95% of people who get it actually interact with it. About 69% of consumers check their mail at least once a week, and 81% look through it every day.
More People Respond
People are much more likely to respond to direct mail than email. The Direct Marketing Association found that in 2021, about 5.3% of people responded to direct mail sent to potential customers. That's a lot higher than what you usually see with digital stuff.
It Affects What People Buy
About 40% of people who get direct mail end up buying something they saw in it. And get this: 73% of people decide to buy within a day of getting the mail. Plus, people who get direct mail tend to spend about 28% more than those who don't.
Different Ways to Use Direct Mail for Your Business
Depending on what your business needs, there are a few different ways you can use direct mail. Here are some that work really well:
Send Mail to Specific People
You can use information about your customers to send personalized offers to certain groups. This way, you ensure the right people see your message. For example, if you've got a business in Boulder, you could send special offers for outdoor gear to young professionals in that area.
Mail to Everyone in an Area
Every Door Direct Mail (EDDM) is a cheap way to send mail to every house in a specific area. This is great if you want everyone in a neighborhood or city to know about your business. Maybe you're opening a new store in Aurora or hosting a big event in Loveland: EDDM lets you tell everyone about it without needing each person’s exact address.
Make Your Mail Personal
When you include stuff like the person's name, things they've bought before, or special discounts just for them, people are more likely to pay attention. It makes them feel like you really know them and care about their business.
Send Mail Based on the Season or Events
Timing matters a lot. If you send mail that fits with what's going on—like holidays or local events—then people are more likely to be interested and respond.
How Allegra Can Help You with Direct Mail
If you're a small business owner in Boulder, Aurora, or Loveland, Colorado, then Allegra Marketing can help you with a robust direct mail campaign. We do everything from making business cards to big banners, so we can handle whatever you need for your direct mail campaign.
We're good at figuring out what works best for local businesses like yours. Whether you want to send mail to specific people, use EDDM to reach a whole area, or create personalized mail pieces, we can help you do it.
At Allegra, we like to build good relationships with our clients. You can work with us in our store or online, whatever's easier for you. Our friendly and professional team is focused on helping your business grow through smart direct mail strategies.
To see how we can help your business grow with direct mail, visit us at one of our Colorado locations in Boulder, Aurora, or Loveland. We're one of the top direct mail companies in this region, and we'd love to show you what we can do.
Do you want to know more about direct mail or what Allegra Marketing can do for you? Just ask!
