If you’ve spent even a single day in marketing, you know how daunting printing can be.
Whether it’s a brochure, a sign, a banner, or a direct mail piece, a beautiful draft in Canva could turn out to be a nightmare once printed. Or, it could turn out to be a masterpiece that converts more clients than ever before. Printing can be very hit or miss.
That’s why we’ve put together 3 reasons why high-quality printing services can make or break your marketing campaign – so that you can make an informed decision when it comes time to invest in a printing service.
Reason #1: Brand Perception & Trust
Research by Princeton psychologists reveal it only takes people one tenth of a second to evaluate whether they trust someone. Think about how this plays out when someone sees one of your brand’s promotional products.
When it comes to brands, some research has shown it takes under 7 seconds after coming into contact with a business for people to form an opinion about its trustworthiness. Why does this matter? People buy from brands they trust. Furthermore, consumers’ buying decisions are based on these first impressions.
When it comes to promotional products…factors such as design, quality, usefulness, and perceived value of the item can influence how quickly and positively someone may trust the brand associated with it.
And because we know that people buy from brands they trust, having a high-quality printing service can determine whether someone decides to buy from your brand.
MAKE:
When done right, high-quality printing services can boost your brand’s reputation by making your marketing assets look polished, professional, and premium, while helping give a good first impression. Once you’ve established rapport with someone, they’re just that much closer to becoming a new customer.
BREAK:
When done wrong, low-quality printing can cost you your brand’s reputation. Most people wouldn’t trust a brand whose flyers have smudged text, blurry images, and inconsistent colors. These minor flaws can contribute to a low-quality perception of your brand – and in the end, missed opportunity.
Reason #2: Effective Messaging
Whether signs, banners, or mail services, every promotional product sends a message about your brand to the world. Is yours sending the right one?
MAKE:
When done right, your promotional product will speak for itself. People will understand the message you’re conveying without wondering why the text is misaligned or the colors are distorted. High-quality printing helps convey your message effectively, enhancing the communication of your marketing message and increasing engagement.
BREAK:
When done wrong, problems can arise. Poor resolution, misaligned text, and faded colors are just a few examples of a printing service going wrong. When people notice that something is off with the colors or text, it will become a distraction, taking away from the message you’re sending.
Reason #3: Durability
Can you think of the last promotional product you were given? Better yet, do you have a promotional product laying around the house that you got more than 1 year ago? How about more than 5 years ago?
The Promotional Products Association International (PPAI) conducted a study which found that 58% of customers keep a promotional product for longer than 5 years. The reason? Participants said they hold onto products that are useful, nostalgic, or have a nice design.
This is why having a high-quality printing service is key.
Do your promotional products last? Without durability, people are more likely to toss out your promo items, dropping brand awareness into the trash (quite literally).
MAKE:
When done right, high-quality printing services use premium materials and state-of-the-art techniques that result in more durable signs, banners, and promotional products. We’re talking about ones that will stand the test of time and remind consumers of your brand.
BREAK:
When done wrong, low-quality printing won’t measure up in this area. Materials are more likely to fade, smudge, and deteriorate due to environmental factors and time. This reduces the lifespan of your campaign, leaving a substantial amount of money on the table.
Finding The Right Printing Service
Selecting the right printing service can be tricky, but we’re here to help.
Allegra Marketing provides state-of-the-art printing services that will:
- Help you stand out as a trusted brand
- Provide your promotional products with effective messaging
- Stand the test of time
Whether you need signs, banners, promotional products, or mail services done, we’ve got you covered. Not only do we use state-of-the-art equipment; our team is well trained, fully equipped, and ready to jump into action to help you boost your brand’s reputation and skyrocket your sales.
If you happen to live in Colorado, visit our stores locally and conveniently located in: Boulder, Aurora, and Loveland.
Browse all locations here.
