Branded merchandise, or promotional products with a logo, boosts brand awareness and can be useful items for those customers.
Over one-half (58%) of people say they love receiving swag from businesses and 74% say they regularly use promotional items.
But does branded merchandise really raise brand awareness? Sixty-one percent say it does, and 66% say it makes them think of the brand positively. That makes custom promotional products one of the best uses of your marketing dollars.
Benefits of Custom Promotional Products
The first benefit is fairly obvious: The customer carries your brand around with them. Your brand merchandise can find its way in front of countless numbers of people, at least some of whom you might never be able to reach.
Even if an item never leaves someone’s home, visitors might see it. And people handle a promotional product differently than a more personal item. It becomes a conversation piece and an opportunity for your customer to give a review; it’s a mini brand awareness campaign.
The second benefit is utility. Customers like useful promotional products. This also increases their ability to be seen, such as a pen being used by a customer at the bank, or a customer wearing a branded T-shirt.
Thirdly, branded merchandise is a savvy customer retention strategy. Customers who receive promotional products feel appreciated, and this leads to feelings of reciprocity. In other words, customers who receive promotional items are more likely to frequent your place of business than they would have been before.
Finally, there is brand identification. More than one-third (39%) of customers use products with a brand’s logo as a way of expressing their personality. This is the holy grail of brand awareness, where the customers believe in and understand a brand so well that it represents an aspect of themselves.
Top 7 Promotional Products That Instantly Build Brand Awareness
Pens
The ballpoint pen as a promotional product is a classic. The promotion pen lives in purses and checkbooks and gets passed around when someone needs to borrow one. These are not flashy, but they do get a lot of mileage for a logo product.
Tote Bags
The tote bag is queen of the magazine and public radio giveaways for good reason: it's frequently used. Customers take their totes to grocery stores, farmers markets and the library, where the branded merchandise can be seen by others. Like the pen, the tote bag is a classic.
Water Bottle
Water bottles may be somewhat newer than pens and tote bags, but they too are used everywhere. Whether at the gym, walking around the neighborhood or out on a hiking trail, people appreciate the usefulness of a custom promotional water bottle.
T-Shirts/Other Clothing Items
The T-shirt is another classic promotional product. It turns the customer into a walking billboard, and for that reason your brand awareness can skyrocket. The T-shirt works best with a brand that has brand identification already built in. Still, a great logo on a T-shirt or other piece of clothing can create curiosity, ending up in a discussion about your brand.
Stress Balls/Fidget Spinners
These products are ubiquitous and ripe to become valuable custom promotional products. For the right customer, balls or spinners will be used every day and occupy a prominent space on their desk. The stress ball tends to appeal mostly to older generations, while the fidget spinner is preferred by younger people. Keep your typical customer in mind when deciding which of these to utilize as branded merchandise.
Coffee Mugs
Another tried and true promotional product is the coffee mug. Coffee drinkers love to use them, and seem never to have enough mugs. Every morning, they’ll use your promo product as they drink their cup of joe. With a cup of coffee a positive ritual for regular coffee drinkers, your brand can be part of this ceremony every day.
Umbrellas
If you’re in an area with a good amount of rainfall, your customers will be grateful that you gave them this custom promotional product. Every time they are not getting wet in the rain thanks to your generosity, they will be thinking positively of your brand.
Get noticed in Boulder, Aurora, and Loveland Colorado, with custom promotional products from Allegra Marketing Print Mail
If you want to begin a brand awareness campaign and bring in more customers, you can use printing services to create signs and banners. You can also use custom promotional products via mail services or at events.
Allegra Marketing has all the branded merchandise you could need. Whether it is something from our list above or another item, Allegra Marketing can brand the item with your logo. With Colorado-based locations in Boulder, Aurora, and Loveland, we’re ready to print branded merchandise items for you that will wow your customers and build the kind of positive brand awareness that you want.
Visit https://www.allegramarketingprint.com/locations/aurora-co/ to request a quote today! We're always happy to chat about how we can make custom promotional products that help you stand out from the competition.
