2016 Multi-Channel Response Rates
Marketers continue to embrace a multi-channel strategy to drive response. Just 27% use one channel, while 52% use three or more. Get valuable insights into direct mail, email marketing and social media marketing from the Direct Marketing Association's 2016 Response Rate Report.
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Today's Best Donor
Learn what drives donors, supporters and volunteers to help . . . and simple ways they say you can inspire them to give more. More than 23,000 donors in the United States and Canada shared their impressions in the Burk Donor Survey by Cygnus Applied Research, and we've captured the highlights.
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Marketing on Main Street
Successful local marketers require a combination of tools to target customers wherever they are and help them find you wherever they look for products and services that you sell. We've compile some key statistics to consider when planning your local marketing strategy.
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