Color Print Communications Never Go Out of Style
by Jessica Eng on in Design
Life affirming, zesty and lush. The Pantone Color Institute recently announced its Color of the Year for 2017 as Greenery, a refreshing and revitalizing shade that’s symbolic of new beginnings, according to Pantone. Will Greenery find its way into your color print communications in the coming year?
To note: There’s more to color than meets the eye. No surprise, it plays a starring role in product and graphic design when the goal is typically to influence an action like making a buying decision. Colorcom says color can make or break how people perceive a brand or product.
According to the Institute for Color Research, people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing, and between 62% and 90% of that assessment is based on color alone.
Psychologists say the hues we see actually “color our moods.” For instance, orange activates your appetite while yellow stimulates memory.
If you’re planning to update a company logo in 2017, refresh the interior of your office space or store, or create new marketing collateral or a website, first spend some time researching color. The age, gender and nationality of your target audience may cause them to respond to specific colors differently than you might anticipate.